Paper
2.5" x 7"
Helsinki

If you are organized and you like nostalgia these are for you. The font is reminiscent of the font used in “Helsingin Sanomat”, the Helsinki daily paper. Finns love news, founded in 1904 “Helsingin Sanomat” or “Messages of Helsinki” is the biggest daily subscription-based newspaper in Scandinavia. Interestingly enough, their front page is solely devoted to advertising. To me, the label font is all Art Nouveau, a bit of nostalgia in the office is a good way to tone the work and the pace down.