7" x 8 1/2"
Paper, Magnetic Dust, Plastic
He needs his hair. Aw, won't you help him put on his hair? Our man Willy hails from the small, industrious Pennsylvania town of Smethport, where since 1908, toys have been manufactured. Willy's founder established a toy business based on magnets in 1923. His sons joined the company in the early 50s. In 1955 one son realized the potential of magnetic dust; at the same time, the US Army needed a three dimensional map produced by vacuum forming heated plastic. The other son then suggested using vacuum forming to create a frame to hold the magnetic powder. To fill the need for a fun background for the whole thing, bald Willy was created by a local artist. It all remains the same today. Times change and Willies may come and go, but this Willy is here to stay.