Store Card Template above the upper margin line. use next cut/margin box. Margin line TIP: Use a blade and ruler and don’t cut “all the way” . Don’t use the guillotine... GAY SEMIOTICS: A PHOTOGRAPHIC STUDY OF VISUAL CODING AMONG HOMOSEXUAL MEN - HAL FISCHER

2015 Reprint
Hal Fischer

First shown in San Francisco in 1977, Gay Semiotics playfully examines the codes and symbols of gay culture through photography and text. Drawing on Fischer’s life in the Castro and Haight-Ashbury, the images mix humor with the visual language of advertising, textbooks, and documentary photography. Gay Semiotics stands as one of the earliest conceptual works to fuse structuralist linguistics with photography.